Website vs Instagram: Why You Need Both
Social media is rent, a website is real estate. How to move followers from platforms to your store and own customer data.
Imagine building your house on rented land. One day the landlord raises rent by 500% or kicks you out. That’s social media. A website is your own real estate. You’re the owner, not the tenant.
The algorithm dictatorship
Facebook and Instagram want one thing: for the user to never leave their app.
In 2026 organic reach is almost non‑existent (below 2%). That means only 2% of your followers see your post unless you pay for ads. Your website has no such filter.
Data ownership (first‑party data)
If Instagram shuts down tomorrow, do you have your customers’ contacts?
- Email list: Your most valuable asset. Email marketing ROI is still 4000% (every €1 invested returns €40).
- Analytics: On your website you see exactly where the customer came from, what they viewed and why they left. On social media you get “likes” that don’t pay bills.
Social media is the teaser, the website is the movie
Don’t get it wrong. Social media is great for *attention*. But sales happen on your website.
Use Instagram to spark interest (“See our new collection”) and drive them to your online store where the transaction happens. That’s the funnel.
FAQ: Marketing channels
Can I sell only on Instagram? +
Yes, but it’s risky and limited. You don’t control the checkout flow or branding. A professional brand needs a “home.”
How do I get followers to my website? +
Offer value. “Join the newsletter” is boring. “Download a free e‑book” or “Get early access to a sale” are real motivators.
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The SIA DESIGN team writes practical guides on web design, development and SEO.
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