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Visual Identity (CVI) 2026: What It Includes and How to Use It
CVI is not just a logo. It’s a system that keeps your brand consistent across channels. Here’s what it includes and how to apply it.
A visual identity is your brand’s operating system. It keeps visuals consistent across web, print and social channels.
What CVI includes
- Logo system (primary, secondary, icon).
- Typography and hierarchy.
- Color palette with print/digital values.
- Imagery and graphic style.
Why it matters:
Consistency builds trust. A CVI prevents random design decisions.
FAQ: CVI
Is a CVI the same as a brand book? +
A brand book usually contains the CVI plus messaging, tone and positioning.
Can I apply the CVI myself? +
Yes. We provide clear guidelines to keep the brand consistent.
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SIA DESIGN
Design and web development
The SIA DESIGN team writes practical guides on web design, development and SEO.
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