Typography 2026: How the Right Font Sells Your Product
A font is not just text. It’s emotion. Serif or sans‑serif? Kinetic typography? How to choose fonts that support your message.
95% of the web is text. If your typography is boring or hard to read, you lose attention. In 2026 the trend is big, bold and moving (kinetic) type. Fonts are no longer static — they’re a living part of design.
Variable fonts are a revolution
We used to load separate files for every weight (Bold, Italic, Light). That made sites slow.
Now we have Variable Fonts: one file with thousands of variations. We can change weight or width in real time, creating smooth animations that were impossible before. It’s faster and more beautiful.
Serif is back (nostalgia)
For years, sterile sans‑serifs (without “feet”) like Helvetica or Inter dominated tech.
In 2026 people want warmth and personality. Elegant serifs (modern interpretations of Times New Roman) are back in luxury brands and even startups to stand out from the gray mass.
Hierarchy rule:
Users don’t read line by line — they scan. Good typography guides the eye: Big headline → Subheading → Bullet points → CTA button. If everything is the same size, nothing feels important.
Readability is king (accessibility)
Beauty must not sacrifice readability. WCAG standards require specific contrast between background and text.
- Line height: At least 1.5x the font size.
- Line length: No more than 60–70 characters per line. Too long and the eye tires.
- Mobile font size: At least 16px. Below that is “ant hill” text.
FAQ: Typography
How many fonts is enough? +
Maximum 2 (sometimes 3). One for headings (display font) and one for body text. More creates visual noise.
Are Google Fonts a good choice? +
Yes — they’re free and fast. But for uniqueness we recommend licensed fonts or Adobe Typekit.
Your message deserves the best form
Our designers are typography experts. We choose fonts that speak your brand’s language and are technically optimized.
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