Landing Page vs Homepage: Why Your Ads Burn Money

If you send paid ad traffic (for example “Buy red sneakers”) to your homepage (“Welcome to our sports store”), you’re burning money. The customer wants red sneakers, not your mission statement.

The one‑goal rule

A homepage has many choices: “Read the blog,” “About,” “Contact,” “Products.”

A landing page has only one goal: get the user to do one specific action (e.g. “Subscribe” or “Buy now”). Attention ratio: On a homepage it’s 1:20 (one action, 20 links). On a landing page it’s 1:1. That can lift conversion by up to 300%.

Remove navigation

The best landing page is the one without a menu.

Yes, you read that right. If the user can click “Back to homepage,” they might disappear. A landing page has only two paths: click the button or close the page. It forces a decision.

Social proof:

People follow the crowd. If others say it’s good, we believe it. Add *real* testimonials, logos and numbers (“Already joined by 5,000+ marketers”).

FAQ: Landing pages

How long should a landing page be? +

It depends on the price. If you sell a €5 e‑book, a short page is enough. If you sell a €5,000 training, you need a long‑form sales page.

What is A/B testing? +

We create two versions of the page: one with a green button, one with a red button. We show them alternately and see which makes more money. Data decides, not “gut feeling.”