Privacy 2026: Why the “Accept All” Button Is Dead
Google Consent Mode v2 is mandatory. Cookies are disappearing. How to collect data legally and build trust without breaking analytics.
Remember when the internet was the Wild West? Now we have GDPR, CCPA and Google Consent Mode v2. If your cookie banner is “just a popup,” you’re not only breaking the law — you’re also losing valuable marketing data.
Google Consent Mode v2: what is it?
In 2024 it became mandatory for anyone using Google Ads. It’s not just a banner. It’s a signal system. If the user says “No,” Google doesn’t store cookies but uses “modeled data” (AI predicts conversions). Without it, your remarketing audiences are empty.
First‑party data (your gold)
Third‑party cookies are history. Chrome has blocked them for good. Now only the data the customer gives you directly matters (email, purchase history). Your website must be a data‑collection machine, not just a business card.
Privacy by design:
Don’t ask for a phone number if you won’t call. Don’t ask for an address if you won’t ship. Every unnecessary field in a form reduces conversion and trust.
FAQ: Privacy
Do I need a lawyer? +
For large shops — yes. For smaller ones it’s often enough to use a certified CMP (Consent Management Platform) like Cookiebot or OneTrust.
What happens if I ignore the rules? +
Google will block your ads. Data protection authorities can issue a fine (up to 4% of turnover). But the biggest damage is reputation loss.
Is your site compliant?
We set up Google Consent Mode v2 and make your site safe.
Order a GDPR audit →Related guide
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