Consultant & Coach Website: Your Knowledge Is the Product

As an expert, you are the product. Your website has to sell your authority. If your site looks outdated, clients assume your knowledge is outdated too. In 2026, successful coaches don’t sell “hours” — they sell products. That’s the only way to scale.

The Funnel

A coach’s website is not a business card — it’s a machine that turns strangers into fans and fans into customers.

Lead Magnet: The visitor downloads a free guide (“10 ways to save money”) and gives their email in return.
Nurture Sequence: You automatically send valuable content via email and build trust.
Tripwire Offer: A low‑price product (e.g. a €19 webinar).
Core Offer: Your main service (e.g. €500 training or a €1,000 consulting package).

All of this should happen automatically on your website — even while you sleep.

Technical Solution: Membership Area

Forget Google Drive links. Your courses should live in a secure environment. Users log in, see their progress (“You’ve completed 40%”) and receive certificates. We build this directly into your WordPress or Next.js site, so you don’t pay platform commissions to Udemy or Teachable.

Passive income:

When you sell hours, your income hits a ceiling (hours run out). When you sell a video course, you can sell 1 or 1,000 units — the workload is the same. Your website is your best salesperson.

FAQ: Digital products

How do I protect videos from downloads? +

We use secure streaming (e.g. Vimeo Pro or Cloudflare Stream), which is hard to “steal”. There is no 100% protection, but we make it painful for pirates.

Do I need Shopify? +

No. For digital products a lighter setup (WooCommerce or LemonSqueezy integration) is often more cost‑effective.