Local SEO: How to Rank First on Google Maps? — article illustration
21 January 20269 min read

Local SEO: How to Rank First on Google Maps?

If you have a physical location or service area, local SEO is your gold mine. We optimize your Google Business Profile and local citations.

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Semantic Search & AI Overviews: How to Stay Visible When Google Answers Itself? — article illustration
19 January 20268 min read

Semantic Search & AI Overviews: How to Stay Visible When Google Answers Itself?

Keywords are dead. Long live context! How to optimize content for Google SGE (Search Generative Experience) and AI search. The importance of E‑E‑A‑T.

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Storytelling in B2B Marketing: How to Sell to “Boring” People — article illustration
17 January 20268 min read

Storytelling in B2B Marketing: How to Sell to “Boring” People

“Our company was founded in 1995...” — STOP. Nobody cares. How to make B2B communication exciting using Hollywood storytelling rules.

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Landing Page vs Homepage: Why Your Ads Burn Money — article illustration
13 January 20266 min read

Landing Page vs Homepage: Why Your Ads Burn Money

Why send ad traffic to a dedicated landing page? Focus makes money. Remove distractions and guide the customer to buy.

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Website vs Instagram: Why You Need Both — article illustration
09 January 20268 min read

Website vs Instagram: Why You Need Both

Social media is rent, a website is real estate. How to move followers from platforms to your store and own customer data.

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UX Writing: Words Are Part of Design — article illustration
08 January 20267 min read

UX Writing: Words Are Part of Design

A beautiful button fails if the text is confusing. How microcopy guides users and reduces frustration.

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SEO 2026: Google No Longer Searches for Keywords, It Searches for Answers — article illustration
03 January 202611 min read

SEO 2026: Google No Longer Searches for Keywords, It Searches for Answers

AI search engines (SGE) have changed the rules. How to optimize content so AI recommends you.

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