How to Fill Your Website With Content 10x Faster (AI Content)
AI content tools are here. How to use them for product descriptions and blog posts while keeping a human tone.
“I don’t have time to write” is no longer an excuse. In 2026 AI is your copywriter, editor and translator. But be careful — a “copy‑paste” approach is dangerous. Google penalizes low‑quality AI content.
AI as an assistant, not a replacement
The best use of AI is to cure “blank page syndrome.”
- Idea generation: “Give me 10 blog post ideas for selling heat pumps.”
- Structure: “Write an outline for an article ‘How to choose a front door’.”
- Drafting: AI writes 80% of the text, you add 20% (real‑life examples, emotion, brand voice).
Hallucinations and fact‑checking
AI is a convincing liar. It can invent facts, quotes and even court cases.
Rule: Never publish AI text without reading it. You are responsible for accuracy, not ChatGPT.
SEO and the “Helpful Content Update”:
Google’s algorithm looks for “human experience” (E‑E‑A‑T). If the text is too generic (“Water is wet”), it won’t rank. Add unique information that AI doesn’t know (e.g. your own client stories).
FAQ: AI content
Does Google ban AI content? +
No. Google bans *bad* content. If AI text is useful and answers the user, it’s welcome. But spam text gets penalized.
Which tools should I use? +
Claude and GPT‑5 are best for long‑form text. Midjourney and DALL‑E 4 are unbeatable for visuals.
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